While interning at MacFadden and Thorpe I worked on their Plaid team. Occasionally I was got to work on really fun projects for them like this one for a bagel wednesday, which made my time there extra special. Creating custom illustrations and seamlessly integrating text into the compositions was both challenging and exciting. One of my personal favorites from this project is the illustration of a bagel teaming up with a horse to disguise itself as a camel for Hump Day.
Adding animations to some of these designs was an extra enjoyable aspect of the process, injecting an element of surprise and delight into the compositions. It brought a dynamic energy to the visuals, enhancing the overall experience and making it more engaging for the audience.
Designed at MacFadden & Thorpe
Creative direction: Brett MacFadden and Scott Thorpe
2022